Murray Brand Communications - Visual Brand Design and Consulting

About Us

Working with a creative agency should be the most rewarding and enjoyable part of your day. At Murray Brand, our graphic designers, production experts, brand consultants and project managers work hard to make this a reality. Our work reflects our passion for creativity, our excitement for discovery and the daily enjoyment we experience partnering with our clients.

Our Work

Welcome to Murray Brand’s portfolio of recent design work. To speed you to the examples that are most relevant to your needs, our portfolio has been divided into the following sections:

Services - examples of packaging, identity, naming, digital, collateral, environments and more.

Markets - examples of projects targeted at specific markets and channels.

Total Branding - examples of complete brand redesigns impacting all consumer touch points.

Knowledge is Power

Informed Creativity, that's our guiding principle. We dig deeper to uncover fresh ideas that will bring a new perspective to our clients' brands. We inform our creative process with the latest consumer insights, proven branding principles and emerging design trends. In our Knowledge Center we bring you a variety of resources to assist you in making better branding decisions.

Main Offices

San Francisco
3328 Steiner Street
San Francisco, CA 94123
Phone: 415.567.4402
89 Beauval Road East
Dulshich London, England SE22 8UH
Phone: 0779 047 9570


We work on a broad collection of projects ranging from complete brand or packaging system redesigns to new websites to single SKU line extensions. Our brand-building solutions strike a balance between strategy and design by blending well-defined branding and marketing principles with inspired creative execution. This approach allows us to deliver consistent revenue growth for our clients, garners industry recognition for our creative teams and forms the basis for our many long-term partnerships.


At Murray Brand we keep things simple. By employing a flat organizational structure and multidisciplinary team approach, we give design, project management, brand strategy and production an equal voice in solving each creative challenge. This approach delivers more comprehensive solutions, compresses project timelines and reduces unnecessary costs and overhead.


Murray Brand's award-winning work has been featured in multiple national trade publications for design excellence. We're pleased to share what others are saying about us and the results that have been realized by our clients from our creative partnerships.


Murray Brand Communications has been honored more than 150 times during the past twenty years for design excellence. Our most recent accolades include eight American Graphic Design Awards for excellence in identity, packaging, and print design presented in 2010.


Our design and brand strategy services are built around a simple idea. Strong brands distinguish themselves because they deliver a consistent message to consumers no matter what the promotional vehicle. Known as integrated marketing communications, our solutions allow the client to partner with one branding resource whether the need is for a new packaging line extension or for a total brand redesign requiring a new identity, consumer product packaging, website and promotional literature.


At Murray Brand, we've worked in nearly every retail channel and in every aisle of the store over the past 20 years. As such, we know the imagery and messaging that motivates consumers, we understand the competitive landscape and we're skilled at avoiding the roadblocks that can derail a project or delay a product's release to market. Tap into our channel expertise, and we’ll help your next product launch be a success.

Total Branding

Perhaps your brand needs a facelift. Perhaps your competitive landscape has changed. Maybe you're trying to attract an entirely new target audience. Whatever the reason, you may be faced with the need to undertake a total brand redesign. At Murray Brand our vision and experience enables us to create and extend your new brand identity across all promotional assets. We know your identity needs to work on everything from a mouse pad, to a retail package to the side of a truck.


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Brand Glossary

Our brand glossary is a compendium of the industry and academic lexicon frequently used in marketing, brand management, design and print production. Each term and definition leverages the research and thinking of industry thought leaders including Dr. Edward Tufte at the Yale School of Design, Dr. David Aaker, Dr. Phillip Kotler at the Kellogg Graduate School of Management, Leatrice Eiseman, consultant to Pantone Inc. and Dr. Michael Porter of the Harvard Business School.

White Papers

Expertise takes time and is honed through trial, error, refinement and success. During the two decades we've practiced our craft, we've remained alert to the importance of taking the best thinking from each of the more than 3,000 projects we've executed. The result? A series of perspectives distilled from thousands of hours of real-world design, branding, consumer research and print production engagements.

Brand News

Each week, members of our team scan the Internet for relevant news, innovative approaches and provocative perspectives to ensure we are up to date and developing solutions that are beyond conventional thinking.

Informed Creativity. It's at the core of Murray Brand's commitment to quality and partnership.

White Papers

Thank you for your interest in our white papers. We have received your contact information, and will email the requested white papers to you soon.

RJ Murray


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R.J. Murray
Principal/Brand Strategist

An expert in brand strategy, integrated marketing communications and marketing management, R.J. is founder and principal strategist at Murray Brand Communications, Inc. Prior to establishing Murray Brand in 1999, R.J. served in senior marketing, brand management, sales and operations positions at IBM, The TIMEC Group and Telescan Systems.

Since its founding, Murray Brand Communications has earned an international reputation for its work in brand strategy, design and integrated marketing communications. As a result, the company has earned more than 150 national and international brand strategy and designs awards and had its work featured in multiple periodicals including BrandWeek, Packaging Design Magazine and Graphics Design, USA.

R.J. earned a Bachelor of Science degree from Cal Poly, and as an IBM Golden Circle award winner attended IBM's Advanced Business Institute at Harvard Business School. He has been a guest lecturer at Harvard's Graduate School of Design, the University of California at Davis, Graduate School of Management and Cal Poly's Orfalea College of Business as well as at multiple professional and business conferences.

Tom Kane
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Tom Kane
Senior Design Director

An international award-winning designer and 22 year design veteran, Tom joined Murray Brand Communications in 2003 as a design director specializing in brand identity and packaging design. Previously, his professional experience included 8 years at SBG Partners and 4 years at Enterprise IG where he held multiple design positions including that of design director.

An expert in brand identity, package design and editorial layout, Tom has served as a senior designer or design director on projects for Nestle, Coca Cola, the San Francisco Giants, Del Monte, Clorox, Safeway and Kraft Foods. Since joining the Murray Brand Communications staff, he has served as the senior creative on projects including the redesign of the entire Cranium identity and portfolio, Wal-Mart, Broderbund Software, Nonni's Food Company, ConAgra Foods, Butterball Turkey Company, Hebrew National, Cott Beverages and Nuance Software.

During the past 4 years, creative teams directed by Tom have earned industry-wide recognition as they have been honored with 18 international and domestic brand strategy and design awards. Awards include the American Graphic Design Award for packaging and brand identity as well as the Global Beverage Packaging Award.

John Murray


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John Murray P.E., MBA
Director of Brand Strategy and Project Management

A specialist in brand strategy and project management, John joined Murray Brand Communications in 2001. Prior to joining the team, John served as product manager for Market Tools, Inc. where he managed the team responsible for creating the company's Internet-based qualitative research products. He was also a project manager with IBM's Global Services Division and a product manager at Troxler Electronic Laboratories.

Since joining the Murray Brand staff, John has developed brand positioning strategies and led design projects for clients including E&J Gallo, Clorox-Liquid PLUMR, ConAgra Foods, Amour Eckrich, Broderbund Software, Bay Prime, Perdue Farms, Nonni's Food Company and the Sonoma County Wine Grape Commission.

John and his creative associates have received more than twenty national design awards for their work. What's more, he and his team have been the featured cover story in Brandweek and Package Design Magazine in 2010 and 2011 respectively for their work on Nonni's Food Company packaging as well as the Perdue Farms brand redesign.

John earned a Bachelors of Science Degree in Engineering from Cal Poly and an MBA in Marketing from the University of California, Davis. He is also a California State licensed professional engineer.

Ray Betts
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Ray Betts
Director - Murray Brand Communications, London

An internationally recognized designer and Clio Award Winner, Ray joined the Murray Brand Communications staff as a design director in August of 2003. Prior to "crossing the pond", his 20-year design career included working at several prestigious London-based agencies including the Lowey Group where he served as design director.

An expert in packaging, editorial layout, brand identity, P-O-S design and brand principles, Ray managed major projects while in the U.K. for clients including Boots, Tesco Supermarkets, The British Airport Authority and Berkeley Property Development. Since joining the Murray Brand team, Ray has directed creative engagements for ConAgra - Butterball Deli, Broderbund Software - Mavis Beacon Teaches Typing, Accessories Marketing - Slime, ConAgra - Peter Eckrich Deli and Perdue Farms.

During the past 4 years, the excellence of Ray's work has been recognized both nationally and internationally as he has won 6 American Graphic Design Awards and 1 Beverage Packaging International Award. Clients for whom these honors were gained include Perdue Farms, Broderbund Software, Cranium and New Sun Nutrition.

Jane Jiang
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Jane Jiang
Manager, Accounting & Finance

A native of Beijing, China, Jane joined Murray Brand Communication in 2000. Since her arrival, she has managed all agency accounting and financial issues including AR, AP, payroll and financing. Previously, Jane served as a staff accountant at Providian Financial Services in San Francisco and as a project manager at Refax Corporation, China.

A graduate of Beijing Foreign Language University, Jane holds a degree in Communications and English. She also earned a bachelor's degree in accounting and economics from Sonoma State University.

In her free time, Jane enjoys hiking, home renovation, gardening, playing the piano and reading.

01 Store Brands Magazine features Murray Brand's private label redesign of Unified Grocers' Springfield brand.
02 Murray Brand package design drives 20% sales increase for Reser's Fine Foods.
03 Murray Brand featured as cover story of Package Design Magazine.
04 Murray Brand Communications' award-winning packaging for Nonni's featured in Packaging World.
05 Murray Brand featured in Brandweek for Reser's Mrs. Kinser's package design.
06 Murray Brand featured in Brandweek for New York Style package design.
07 Murray Brand featured in Brandweek for Wal-Mart soft drink package redesign.
08 Murray Brand featured in Brandweek for Nuance Dragon brand strategy and packaging design.

Murray Brand Awards

  • Packaging Design Magazine
  • Print Regional Design
  • American Corporate Identity
  • Comdex Best of Show
  • AIGA Brand 50
  • American Graphic Design
  • HOW International Design
  • The Mobius Awards
  • Beercup Advertising & Design
  • Beverage Global Design
  • International Brand Package
  • AIGA Communications
  • Global Design Awards
  • Western Art Directors Club