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seafood packaging designs
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Bay Prime

Looking to refresh its eight-year-old retail packaging and more clearly communicate an all-natural positioning, Bay Prime partnered with Murray Brand Communications to develop an evolutionary new design that retained key visual equities from its prior generation. To accomplish this, Murray Brand designers reduced the size of the prior design's black primary display panel and replaced it with a soft, dappled image more supportive of a fresh and natural product. Gold bands were then added as visual flourishes to elevate the product's perceived quality while beautifully styled serving suggestions were incorporated to capture consumer attention
with mouth-watering appetite appeal.

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