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Asian Green Tea Bottled Beverage Packaging Designs

Cott Beverages

In addition to more than 50 seasonal
and promotional packages Murray Brand
has designed for Cott Beverages, new
packaging graphics were created for a
line of green teas with the objectives of supporting a value alternative at retail that
exudes a quality image capable of competing with national brands. Bright, watercolor-style graphics serve as the anchor element of the design to convey a message of freshness and
to brand block against competitive offerings.
Easy to read sub-brand typography and product
claims are then staged in a manner that aids
in product differentiation and eye-tracking.

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