Cott Beverages

In addition to more than 50 seasonal
and promotional packages Murray Brand
has designed for Cott Beverages, new
packaging graphics were created for a
line of green teas with the objectives of supporting a value alternative at retail that
exudes a quality image capable of competing with national brands. Bright, watercolor-style graphics serve as the anchor element of the design to convey a message of freshness and
to brand block against competitive offerings.
Easy to read sub-brand typography and product
claims are then staged in a manner that aids
in product differentiation and eye-tracking.