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Juice and Beverage Packaging Designs for Private Label

Walmart Great Value Juice

After having gone through three label design changes in three years, Cott Beverages hired Murray Brand to "finally get it right" for its line of juice products. Following a comprehensive category audit, Murray Brand's creative team recommended departing from the pedestrian serving suggestions of current packaging and alternatively taking the consumer to the fertile farmlands where the most delicious fruits and vegetables are grown. This approach employs a technique that communicates brand attributes via unconscious messaging because imagery as much as words and text inform the consumer that product quality and great taste begins at the source.