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Murray Brand: Natural Kosher Snack Foods Packaging Designs

ConAgra: Hebrew National

To solidify Hebrew National’s position as the market leader in the premium kosher hot dog category, Murray Brand redesigned the brand’s identity and packaging with a revitalized brandmark to suggest “divine intervention” guides product quality. A new kosher seal, gold inks and a semi-cursive flavor font were added as supporting cues that further elevate the brand’s perceived quality.

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