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consumer electronics accessories brochure design - kesington
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Kensington

Murray Brand’s comprehensive re-branding of ACCO’s Kensington computer accessories line not only addressed the design of a new packaging architecture and extension to over 250 SKUs, it also included the development of a new corporate brand mark, marketing collateral, web site, point-of-sale displays, tradeshow exhibits and a 50-page interactive identity standards manual. The redesign effort resulted in near triple digit revenue growth for Kensington and an American Graphic Design Award for both packaging and brand identity.

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