Reser's: Mrs. Kinser's

To elevate the shelf pop and perceived quality of Mrs. Kinser’s brand of dips and spreads, Murray Brand assisted Reser’s Fine Foods in transitioning the packaging from a clear cup with low print quality to an innovative in-mold label system that was a first in it’s category. The new in-mold label cups allow for high-quality serving suggestion photography and bright colors that enhance brand blocking at point of sale. The new brand identity and visual language was then rolled out to a variety of integrated marketing assets including website, POS materials, FSI insert, and consumer and trade ads.