Armour LunchMakers

To revitalize the LunchMakers brand in the fast-changing kids’ marketplace, Murray Brand developed a two-pronged approach to brand strategy and graphic execution. The first part of the strategy was to research the underlying values that motivate kids and drive brand preference. The second part was to research and test graphic trends to define “what’s hot” with kids. The result is an exciting evolution of the LunchMakers’ “machine” design that makes the concept more human scale and interactive, placing the fun directly in kids’ hands.