Nuance: Dragon NaturallySpeaking

Murray Brand redesigned the retail packaging system for Nuance Communications’ flagship Dragon NaturallySpeaking line of voice recognition software to create a stronger cross-platform tie-in with its smart phone apps. The new packaging design elevates the “flame” logo as the iconic symbol of the brand—creating a consistent image wherever a consumer may encounter the brand. A similar iconic approach was employed for the packaging redesign for PDF Converter. The brand’s strong hexagon icons are staged top and center to create an immediately identifiable visual signature, as well as to intuitively communicate each product’s functionality.