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Pasta Prima

To energize its line of 100% all natural, organic and gluten free premium pastas, Valley Fine Foods contracted with Murray Brand Communications to design new packaging. Following a category audit that included an in-depth SWOT analysis of five primary competitors, Murray Brand's creative team recommended a clean layout that used minimal propping and product staging. This was done to convey an "unconscious" message that Pasta Prima products are the most delicious available because they're minimally processed, made with simple ingredients and are easy to prepare even for the most time crunched individuals.