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Fresh and Natural Whole Chicken Packaging

Perdue Farms

Murray Brand’s total redesign of Perdue’s brand identity system began with a series of immersion and brand strategy sessions to define a differentiated positioning and a highly identifiable packaging architecture. This led to the redesign of the company’s brand mark and the creation of an iconic representation of Perdue’s original family farmhouse. Murray Brand then extended the new identity system to 280 SKUs of packaging, P-O-S displays, building signage, employee uniforms, promotional literature and truck graphics.

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