Walmart

To elevate the perceived quality of Walmart’s private label carbonated soft drinks to match that of leading national brands, Murray Brand designed custom illustrations, hand-lettered typography and category relevant color palettes. The project, which was completed in 90 days, included competitive audits for 17 unique flavor categories, 54 design concepts and final mechanical art for over 45 SKUs including 12oz aluminum cans, 2 liter bottles, 12-pack carriers and cut cases.